Trademark vs Brand: Understanding the Difference and Why Both Matter
Business owners often use the words brand and trademark interchangeably but they’re not the same....
Learn moreThe difference isn't just convenience it's protection, peace of mind, and legal certainty.
Guessing the Right Class
Expert Class Selection
Missing Similar Trademarks
Full USPTO Clearance Check
No Support if Issues Arise
Professionally Filed Application
Risk of Rejection & Lost Fees
Objection Support Included
Gaps in Protection
Higher Approval Chances
Risk of Brand Hijacking
Complete Brand Protection
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Select your package, place your order, and we send you a secure portal link via email. Fill in your brand details, submit, and our trademark attorneys handle the entire filing process for you. No visits, no confusion.
Choose Basic, Standard, or Premium based on your filing needs and add it to your cart.
Complete checkout and you will instantly receive an order confirmation email with your next step.
brand name, logo, and class details. Takes just a few minutes.
Our trademark attorneys handle the entire filing. Your application number and status updates are delivered straight to your email.
Registration is just the beginning. Your trademark needs active monitoring to catch infringements, renewal before expiry, and handling of any objections or oppositions. We stay on top of every deadline so your brand stays legally protected.
Find answers to frequently asked questions about Trademark Registration Services.
A US federal trademark, registered with the USPTO, gives you exclusive nationwide rights to your brand name, logo, or slogan. It creates a legal presumption of ownership across all 50 states and is the strongest form of brand protection available in the US.
The USPTO typically takes 8 to 12 months to process a trademark application, depending on whether an Office Action is issued or opposition is filed. Startitup monitors your application throughout and responds to any USPTO communications on your behalf.
If you file on an Intent-to-Use basis (before your brand is live), the USPTO requires a Statement of Use once you start using your trademark in commerce. This is a critical step unique to US trademark law. Startitup handles this for you as part of the Standard and Premium packages.
A US federal trademark is initially registered for 10 years. You must file a Declaration of Continued Use between years 5 and 6, and then renew every 10 years. Keeping up with these filings is essential to maintaining your protection.
You can register brand names, logos, slogans, product names, and even distinctive colours or sounds with the USPTO.
An Office Action is a formal letter from a USPTO examining attorney raising concerns about your application such as likelihood of confusion with an existing mark or a descriptiveness refusal. Startitup provides legal representation to respond to Office Actions and defend your application.
No. A US trademark only covers you within the United States. For protection in the UK, EU, or other markets you would need to file separately in each territory. Startitup also offers UK and EU trademark registration if you need broader coverage.
Yes. A USPTO-registered trademark is accepted by Amazon Brand Registry, giving you full control over your product listings, access to A+ Content, Sponsored Brand Ads, and stronger protection against counterfeiters and listing hijackers.
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