Trademark vs Brand: Understanding the Difference and Why Both Matter
Business owners often use the words brand and trademark interchangeably but they’re not the same....
Learn moreThe difference isn't just convenience it's protection, peace of mind, and legal certainty.
Guessing the Right Class
Expert Class Selection
Missing Similar Trademarks
Full IPO Pakistan Clearance Check
Missing Similar Trademarks
Full UKIPO Clearance Check
Missing Similar Trademarks
Full USPTO Clearance Check
Missing Similar Trademarks
Full IPO Clearance Check
No Support if Issues Arise
Professionally Filed Application
Risk of Rejection & Lost Fees
Objection Support Included
Gaps in Protection
Higher Approval Chances
Risk of Brand Hijacking
Complete Brand Protection
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Expert attorney-prepared reply to trademark examination report. Includes drafting, filing on IPIndia, and reply to objection.
Attorney appearance at Trademark Hearing before the Trademark Registry or Intellectual Property Appellate Board. Includes attending TM hearing and representing client.
Get your authorised trademark registration certificate from the Government. Includes Trademark Certificate, Legal Hard Copy, Courier to your Address, and LEDGERS Brand Monitoring.
File or defend a trademark opposition with a lawyer-led strategy. Includes drafting opposition notice, attorney prepared response, and filing on IPIndia.
Drafting and filing of rectification for applications marked Formalities Check Fail by Trademark Examiner. Includes attorney prepared response, filing on IPIndia, and attorney change.
Expert support for trademark infringement detection and cease-and-desist drafting. Includes infringement analysis, legal notice drafting, and strategic guidance on escalation options.
Renew your registered trademark online with expert assistance. Renew on time and stay protected for the next 10 years. Includes consultant with trademark lawyers, filing on IPIndia, and get 10-year trademark protection.
Transfer trademark ownership with complete documentation and IPO filing support. Includes assignment agreement drafting, online trademark transfer to new owner, and filing on IPIndia.
Get your trademark processed faster with priority filing and a lawyer-reviewed application process. Includes expedited trademark search, expedited legal review, and trademark filing with priority processing.
Professional logo design for your trademark filing. Create a unique, high-quality vector logo that defines your brand identity. Includes up to 10 logo designs, unlimited revisions, and source files delivery.
Comprehensive IPO database search report before filing.
Add each extra trademark class to your application.
IPO journal watch and alert service for 12 full months.
Professional written response to IPO examination objections.
Notarised copy of your trademark registration certificate.
Extend your Pakistan trademark to international markets via Madrid Protocol.
Select your package, place your order, and we send you a secure portal link via email. Fill in your brand details, submit, and our trademark attorneys handle the entire filing process for you. No visits, no confusion.
Choose Basic, Standard, or Premium based on your filing needs and add it to your cart.
Complete checkout and you will instantly receive an order confirmation email with your next step.
brand name, logo, and class details. Takes just a few minutes.
Our trademark attorneys handle the entire filing. Your application number and status updates are delivered straight to your email.
Registration is just the beginning. Your trademark needs active monitoring to catch infringements, renewal before expiry, and handling of any objections or oppositions. We stay on top of every deadline so your brand stays legally protected.
Find answers to frequently asked questions about Trademark Registration Services.
A UK trademark gives you exclusive legal rights to your brand name, logo, or slogan across the United Kingdom. Without it, anyone can copy your identity and you’ll have limited legal recourse to stop them.
The UKIPO typically takes 3 to 4 months to process a trademark application, provided there are no objections or conflicts. Startitup handles your full application to keep the process on track from day one.
Yes. You can file a UK trademark application before your brand goes live. This is actually recommended — it secures your brand name before a competitor can claim it first.
A registered UK trademark lasts 10 years from the date of registration and can be renewed indefinitely every 10 years. Your brand stays legally protected for as long as you keep it active.
You can register brand names, logos, slogans, product names, and distinctive packaging designs with the UKIPO — as long as the mark is distinctive and not descriptive of the goods or services it covers.
After filing, there is a 2-month opposition window during which third parties can challenge your application. Startitup provides objection support and guides you through any UKIPO communication to protect your application.
No. A UK trademark only protects your brand within the United Kingdom. For EU protection you would need a separate EUIPO filing, and for worldwide coverage you would need to file in each territory individually or through the Madrid Protocol.
Yes. A registered UK trademark is accepted by Amazon Brand Registry, giving you enhanced control over your listings, better protection against hijackers, and access to A+ Content tools.
A US federal trademark, registered with the USPTO, gives you exclusive nationwide rights to your brand name, logo, or slogan. It creates a legal presumption of ownership across all 50 states and is the strongest form of brand protection available in the US.
The USPTO typically takes 8 to 12 months to process a trademark application, depending on whether an Office Action is issued or opposition is filed. Startitup monitors your application throughout and responds to any USPTO communications on your behalf.
If you file on an Intent-to-Use basis (before your brand is live), the USPTO requires a Statement of Use once you start using your trademark in commerce. This is a critical step unique to US trademark law. Startitup handles this for you as part of the Standard and Premium packages.
A US federal trademark is initially registered for 10 years. You must file a Declaration of Continued Use between years 5 and 6, and then renew every 10 years. Keeping up with these filings is essential to maintaining your protection.
You can register brand names, logos, slogans, product names, and even distinctive colours or sounds with the USPTO.
An Office Action is a formal letter from a USPTO examining attorney raising concerns about your application such as likelihood of confusion with an existing mark or a descriptiveness refusal. Startitup provides legal representation to respond to Office Actions and defend your application.
No. A US trademark only covers you within the United States. For protection in the UK, EU, or other markets you would need to file separately in each territory. Startitup also offers UK and EU trademark registration if you need broader coverage.
Yes. A USPTO-registered trademark is accepted by Amazon Brand Registry, giving you full control over your product listings, access to A+ Content, Sponsored Brand Ads, and stronger protection against counterfeiters and listing hijackers.
A trademark is a unique sign, name, logo, or slogan that distinguishes your goods or services from others in the market. Registering your trademark gives you the exclusive legal right to use it across India, prevents others from copying your brand identity, and gives you legal recourse against infringers. Without registration, your brand has no formal legal protection.
Any individual, proprietorship, partnership firm, LLP, private limited company, public limited company, or foreign entity can apply for trademark registration in India. NRIs and foreign companies can also register trademarks in India. The applicant must be the owner of the trademark.
India has 45 trademark classes covering different categories of goods and services. You can register a word mark (brand name), device mark (logo), combined mark (name and logo), sound mark, colour mark, or 3D mark. Each application is filed for one or more specific classes depending on your business activities.
India follows the Nice Classification system with 45 classes. Classes 1 to 34 cover goods and Classes 35 to 45 cover services. For example, Class 25 covers clothing and apparel, Class 35 covers advertising and business services, Class 41 covers education, and Class 42 covers technology and software. Our trademark attorneys help you identify the correct class for your business.
You will need: the brand name or logo you want to register, PAN Card and Aadhaar Card of the applicant or company, Certificate of Incorporation (for companies), MSME/Udyam certificate if applicable (for government fee concession), a signed Form TM-48 (Power of Attorney for attorney filing), and details of goods or services under the trademark.
After filing, the application is reviewed by the Trade Marks Office examiner within 1 to 3 months. If accepted without objection, it is published in the Trademark Journal for 4 months of opposition period. If no opposition is filed, the registration certificate is issued. The full process typically takes 18 to 24 months. You can use the TM symbol from the date of application.
A trademark search checks whether your brand name or logo is already registered or pending by someone else in the same class. Filing without a search risks rejection, wasted government fees, and potential legal disputes. Our Standard and Premium packages include a comprehensive trademark search before filing.
No, the entire trademark filing process is completed online. You submit your documents through our secure portal, our attorneys prepare and file the application with the Indian Patent Office digitally, and your application number and status updates are delivered via email. No physical visit to India is required.
You file a TM-1 application with IPO Pakistan. IPO examines the mark, checks for conflicts, and may raise objections. If approved, it is published in the Trademarks Journal for a 2-month opposition period. If no opposition is filed, IPO issues your registration certificate. The full process takes 18 to 24 months typically.
You need a TM-1 application form in duplicate, six representations of the trademark on durable 13x8 inch paper, a color copy of the CNIC of the trademark holder (or partners in a firm), a specification of the goods or services to be protected, and your residential address or business letterhead.
Pakistan follows the Nice Classification system with 45 classes: Classes 1 to 34 cover goods and Classes 35 to 45 cover services. Each class application is filed separately. You must select the correct class or classes for your specific goods and services. Our team assists with accurate class selection.
A registered trademark in Pakistan is protected for 10 years from the date of application. It can be renewed indefinitely for successive 10-year periods by filing a renewal application and paying the renewal fee before expiry. Our renewal service handles this automatically.
Yes. You can use the TM symbol from the moment you file your trademark application with IPO Pakistan. This indicates your claim to the mark. You may only use the registered trademark symbol (R with a circle) after your trademark is officially registered and the certificate has been issued.
If a third party files an opposition during the 2-month publication period, IPO Pakistan will initiate opposition proceedings. You will have the opportunity to respond and defend your application. Our Premium package includes objection reply support, and we can represent you through the opposition process.
Yes. Foreign companies and individuals can register trademarks in Pakistan. They do not need a local entity, but the application must be filed through an IPO-authorised trademark agent or attorney operating in Pakistan. Our team handles all international applicant registrations.
A word mark protects the textual name or phrase of your trademark regardless of font or styling. A device mark (or logo mark) protects a specific graphical representation or logo design. You can register both separately for maximum brand protection. Our Standard and Premium packages can cover both applications.
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From application to registration certificate, our trademark attorneys handle everything. Protect your brand name, logo, and identity across India.